When it comes to business marketing, first impressions matter. Whether it’s a business card, a brochure, or a poster, the design of your print materials plays a crucial role in how your brand is perceived. A good design can captivate, inform, and persuade. So, how do you create a visually appealing print design? We explore…
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Despite being one of the oldest forms of advertising, print marketing remains a powerful tool in today’s digital age. For businesses investing in brochures, flyers, posters, or direct mail campaigns, measuring the return on investment (ROI) is crucial. Here’s a step-by-step guide to help you determine the effectiveness of your print marketing efforts. Define Clear…
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There is virtue in finding balance; the same can be said with a good marketing strategy. Promoting your business is most successful when using a combination of digital and print mediums because you’ll reach a larger audience to view your product or service. While both advertising channels are important, this article focuses on using print…
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Glance around and notice how many promotional products are within eyesight. Chances are, there are probably a few. Quite common in today’s society, promotional products offer a way for businesses to gain valuable impressions at a small cost. Thanks to Jasper Meeks, promotional products first came to the United States in the late 1800s. A…
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Yard marketing is no new feat, but there is a reason it has thrived through the years since its invention in Ancient Rome. Throughout history, yard signs were first used in the United States in the 1820s when President John Quincy Adams used them for political campaigning. Whether for political reasons or business advertising, yard…
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Digital marketing has dominated the marketing field for more than a decade as potential customers shift their focus from physical media to an online presence. With this shift, television, radio, newspaper, and other previously-relied-on traditional advertising methods have needed to pivot in different directions. Business-to-Consumer (B2C) service companies anticipate the biggest move to traditional advertising…
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